I build the AI systems that let creative teams produce more, test faster, and keep the craft.

Fifteen years of creative operations — from building internal agencies to building AI systems that turn ambitious creative work into repeatable production.

The Problem

Creative teams are being asked to do more with less.

AI is either ignored — or it's producing slop.

Nobody is building the systems layer in between.

That's the work.

The Operating System

Four principles. Every system I build runs on them.

Systems Over Heroics

Build repeatable infrastructure, not one-off saves. If it only works because someone stayed up all night, it doesn't work.

AI as Amplifier, Not Replacement

Human taste stays in the loop. AI handles volume. The craft is the point — the machine exists to protect it.

Data-Informed Creative

Test at velocity, learn at scale, iterate on evidence. Opinions are a starting point; spend data is the referee.

Zero-to-One Builds

Stand up teams, processes, and cultures from nothing. I've done it at 6 people and at 100+.

Fifteen Years

Six roles. One throughline: build the machine.

2011–15
Bleacher Report
Video Production Manager / Sr. Custom Content Producer
30k → 224Mvideo streams in three years
2015–17
Immersion
Manager, Creative & Content Operations
First-everhaptic trailers and campaigns
2018–19
Apple
Program Manager / Cross-Functional Producer
500stores across 30 countries
2019–20
Mixpanel
Sr. Creative Producer & Marketing Project Manager
73%QoQ asset output increase
2020–21
Just Global
Associate Director, Creative Operations
300%forecasting accuracy increase
2021–Present
ClickUp
Head of Creative Operations
8-figureOOH production campaign buildout