Marketing Production Program Manager / XF Content Producer
Through staffing firm Hogarth Worldwide, I was embedded in the Today at Apple cross-functional production team. I coordinated production for 8 new Today at Apple Music classes, produced Apple Camp, as well as Today at Apple Health & Fitness in-store programs. In addition, I was responsible to ensure these programs were available in over 500 retail stores, translated in to 36 languages, in 24 countries.
In addition to my Music and Health & Fitness projects, I was Lead Producer for all Apple Global Retail Marketing assets including “black” projects which required ultimate discretion.
I produced thousands of assets that were consumed worldwide, and a number of in-store courses to familiarize Apple users with their new products to unleash creativity.
The projects I led spanned time zones, international boarders, and ultimately had anywhere from 70-400 people at Cupertino HQ helping make this a success. Some project’s roadmaps spanned over one year and some were as short as a few days. No matter the case, I relied on EQ, foundational relationships, and my passion for the product to get the job done, always before deadlines and under budget.
Music Lab: Beat Making Co-Created with Swizz Beatz
Explore how to make your own beat in GarageBand on iPad. Using the approach of producer Swizz Beatz, our Apple Creatives will show you how to find your vibe through hip-hop, EDM, and R&B beats. Add energy to your track with disruptive sounds, then collaborate with others. Bring your iPad or we’ll provide one. To get ready, join Music Skills: Getting Started with GarageBand.
During my time with Apple, I produced thousands of assets for Apple Global Retail Marketing, in local languages for Shazam, Instagram, Twitter, WeChat, Out of Home, Email Campaigns, Mall Takeovers and In-store Video Wall experiences.
Music Lab: Building Your Song Co-created with Florence Welch
You don’t have to be a trained musician to make music. Using the creative approach of Florence Welch of Florence + The Machine, our Apple Creatives will show you how to use what’s around you to get your song started with Beat Sequencer, Sampler, and Smart Instruments in GarageBand. Bring your iPad or we’ll provide one. To get ready, join us for Music Skills: Notes and Chords.
Jan 2019 Today At Apple Session Offerings.
Marketing Materials for Twitter, FB, Snapchat, MAU, Shazam, & WeChat