Creative Producer / Marketing Project Manager
A need for process and structure led me to Mixpanel and their Brand Creative Studio team. The creative team was spending the majority of their time fielding project requests, doing their best to understand what the request was, and following up with stakeholders. Most importantly, the majority of their time was not spent doing what they do best, being creative.
My challenge was to make the team run as efficiently as possible, leading to better quality output, fewer revisions, and more time creating experiences that best represent Mixpanel as a brand. Within the first few weeks, I established a creative request process, held a company-wide training for this process, and became the single point-of-contact for all of Mixpanel and my Brand Creative Studio team. This process alone led to a 225% increase in creative assets delivered QoQ. I also reconciled the 2019 budget and established a multi-million dollar budget for the upcoming year.
Once the Brand Creative Studio was set up for success, I began Project Managing the entire Marketing organization’s projects, defining priorities by ROI, and mapping out our years Marketing Roadmap. Please see below some of the cool projects I’ve managed & produced.
State of Product Analytics Campaign
Cross-Functional Project Manager & Producer. 3D Elements from a very talented agency in SF. Happy to pass along info if interested. Sample assets below.
Campaigns
Cross-Functional Project Manager & Creative Producer of Assets
Conversions
Mixpanel offers the most sophisticated,
yet easy-to-use, conversion analysis
to grow your business faster. Both Conversions and Impact campaigns saw a rise of 274% in MQLs.
Benchmarks
See how your product metrics compare to others in your industry. Get average and best-in-class data based on 1.2 billion unique Mixpanel users from around the world who performed 78 billion events.
Innovators
We sat down with growth leaders from some of the best companies around the world to learn how they use analytics to advance their industries. Get an unfiltered look at the challenges they faced, how they overcame them, and the learnings they’re applying for the future.
Industry Pages Redesign
Art direction and production process provided by Mixpanel. 3D artifacts rendered by an agency in San Francisco. Please inquire if you would like to know more about their work.
Case Studies
We overhauled our Case Study landing pages, and teamed up with a local motion graphics agency in San Francisco to produce five teaser videos to show how top names in the industry use Mixpanel to increase their rate of innovation.
Brand Campaign
Mixpanel’s first-ever Brand Campaigned was directed towards two groups of users, Data Scientists, and Product Marketers. Interactive & animated landing page can be found here. The campaign was very seeing a 74% lift in brand awareness.